Culver’s has found the route to success by taking the road less traveled.

Over nearly three decades, the family-owned restaurant chain’s road map to success has been adding cozy, hometown touches to the traditional fast-food experience.

Even the company’s headquarters says, “We’re different.” Culver’s is housed not in a gleaming suburban office campus or big-city high-rise, but in an environmentally friendly structure perched on a Wisconsin River bluff on the outskirts of tiny Prairie du Sac, Wis.

“The Culver’s promise is really simple: wonderful people, quality food and commitment to our communities,” says James Blystone, the company’s marketing director. “Our menu is very representative of our culture: making sure every guest leaves happy.”