By Kenna Rathai CIRCLE From the field to the processor and back to the field, new soy uses build demand T he best ideas usually come from the ground up. About two years ago, a team of CHS agronomists, sales specialists and retail partners was holding its annual product discovery session. The group was discussing current product concepts and grower needs. “At that meeting, our customers identified the need for a unique crop adjuvant that was superior to other products on the market,” says Troy Greenfield, manager of crop protection and digital products for CHS Agronomy. At the time, most agronomy adjuvants were made with unrefined vegetable or petroleum oil. Someone in the group asked this question: “What if we tried using refined soybean oil as the key ingredient?” Greenfield connected CHS Agronomy Director of Product Development Brian Kuehl with soy oil refining experts in CHS Processing and Food Ingredients, and they began developing an adjuvant that delivered not only better performance, but other benefits to farmer-owners of the cooperative system as well. > Your CHS Connection 25