applications and manages the fresh pack side of the business. About 25 percent of their millions of pounds of annual blueberry production is marketed as fresh pack, with much of it sold through their on-site retail stand, manned almost entirely by family members. The remaining blueberries are produced for the frozen market and sold to processors who add berry goodness to bakery products, yogurts, jams and jellies. “If we sell on the bush, it’s for fresh pack and the berries are picked by hand,” says Mike. “For the frozen market, they’re picked by a mechanical harvester and then enter our processing and frozen packing side of the business.” > At far left, seasonal workers fertilize blueberry seedlings growing in 3-gallon pots at Reenders Blueberry Farm, West Olive, Mich. Your CHS Connection 21