TRACKING CONSUMER TRENDS By Lani Jordan CHS EXPLORES NEW WAYS TO CONNECT PRODUCERS TO FOOD CONSUMERS . Thinking ahead to a tasty lunch or dinner? Rest assured, those intent on delivering the tasty food products and ingredients consumers want are thinking not only about what you’ll eat today, but how changing tastes, health priorities and economic forces will infl uence what you eat tomorrow. CHS makes the connection from farmers’ fi elds to consumers’ plates through its own grain and oilseed processing operations and the systems’ convenience stores, as well as several key joint ventures. Here’s what experts at CHS and partnering companies have to say about seven trends in consumer appetites and spending. ••• Your CHS Connection 7
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7 Tracking Consumer Trends
Lani Jordan
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